Samsung has entered the arena of ultra-large TVs with its new 115-inch Micro RGB TV, aiming to compete with rivals like Hisense who already offer similarly massive screens. This isn’t a typical TV; Samsung uses a unique lighting technique to achieve impressive picture quality in a truly enormous display.
A New Lighting Strategy: Micro RGB Backlight
Instead of using individual Micro LED pixels (as seen in Samsung’s high-end MS1B models), this new TV uses a special Micro RGB backlight. This means the screen is illuminated by an incredibly fine pattern of red, green, and blue Micro LEDs behind the panel itself. This differs from the approach taken by Hisense’s larger 116UX TV, which uses mini -LEDs for its backlight—a key distinction in how the image is produced.
Enhanced Color and Image Processing
To get the most from this advanced lighting system, Samsung has integrated AI-powered image processing. The Micro RGB Color Booster Pro is one such feature, designed to brighten and enhance dull colors, resulting in a more vibrant picture. The technology works to fine-tune the image, ensuring a visually appealing experience on such a vast screen.
Addressing Reflections with Glare-Free Technology
A major challenge with large TVs is managing reflections – those distracting glares that can detract from the viewing experience. To combat this, the Samsung Micro RGB TV incorporates the company’s most advanced Glare-Free technology. This builds on innovations seen in Samsung’s S95F OLED TV series, minimizing reflections without sacrificing picture quality.
Smart Features and Convenience
Beyond its technical specifications, the TV is packed with smart features. The Click to Search function is a notable inclusion, allowing viewers to ask Bixby (Samsung’s AI assistant) contextual questions about the content currently on screen and receive answers in natural language. This offers a seamless way to learn more about what you’re watching.
Pricing and Competition
Priced at $29,999, the Samsung Micro RGB TV matches the price of the slightly larger Hisense 116UX. However, Samsung’s established brand recognition and reputation for quality could give it an advantage in the market, despite the competition. The launch of this ultra-large screen TV underscores the ongoing trend of manufacturers pushing the boundaries of display technology to offer consumers ever-larger and more immersive viewing experiences.
The Samsung Micro RGB TV represents a new strategy for creating huge, high-quality screens, bringing innovative lighting technology and smart features to a truly massive display. It is positioned to compete directly with rival models, offering consumers a compelling option in the realm of ultra-large TVs
