Price cuts happen.
Google is slashing the cost of its most expensive subscription. Right at Google I/O Tuesday.
The plan is Gemini Ultra.
It used to cost $250 a month.
Not anymore.
Now it is $200.
That price gets you the heavy lifting. The highest limits. The best version of Gemini.
But there is a twist.
For the people who want power without paying the king’s ransom, there is a new tier. $100.
A mid-point Ultra plan. Advanced features, but with slightly lower ceilings. It is for those who need the edge but hate paying for excess bandwidth.
“Soon, Gemini Spark will also be connected to Chrome, helping you get more across web and Android,” says Josh Woodward.
He is vice president at Google Labs.
He is selling Gemini Spark.
Spark is an assistant. Not just a chat bot. A task-doer.
It crosses apps. It crosses the web.
First, it connects to Chrome. Later, it shows live updates via Android Halo. An interface for Android. A floating companion.
Who gets it first?
Trusted testers.
Starting this week.
Then, next week.
The AI Ultra subscribers get beta access.
So the plan is simple.
Drop the price to keep the power users close.
Roll out Spark to make AI less of a conversation and more of a utility.
Do we really need AI doing our browsing for us?
Maybe.
The tools are ready. The price tag is lower. The question is whether you have that many tasks left to do.
