Samsung has unveiled its 2026 television range, including updates to “The Frame” series and a significant expansion of its OLED offerings. The new lineup aims to bridge the gap between high-performance displays and artistic integration, with several models adopting design elements reminiscent of Samsung’s popular lifestyle TV, “The Frame.”
The Frame Pro: Incremental Updates
The 2026 iteration of “The Frame Pro” receives a modest refresh. The primary addition is support for Micro HDMI ports with eARC, enhancing connectivity options. Samsung is also expanding the model sizes, though the smallest 55-inch version will not be immediately available. Pricing remains competitive:
- 65-inch: $1,999.99
- 75-inch: $2,799.99
- 85-inch: $3,999.99
The core distinction between the standard “The Frame” and the “Pro” version remains the panel technology – LED versus QLED, respectively.
Samsung OLEDs Embrace Artistic Design
The most notable development is the design shift in Samsung’s flagship OLED series, particularly the S95H. This model adopts a nearly bezel-less steel frame, allowing for a flush wall mount that mimics the gallery-like aesthetic of “The Frame.” The S95H is the first OLED from Samsung to integrate access to the company’s “Art Store,” further blurring the line between television and artwork.
Both the S95H and the mid-range S90H benefit from improved Glare Free technology and Motion Xcelerator 165Hz gaming features. The new HDR formats, OLED HDR Pro and OLED HDR+, deliver enhanced brightness. This is a significant leap forward, especially for viewers in brightly lit rooms.
The entry-level S85H offers a budget-friendly OLED option, equipped with the NQ4 AI Gen2 processor, a 120 Hz refresh rate, and Dolby Atmos audio. It’s also designed to integrate seamlessly with Samsung’s 2026 Q-Series soundbars.
Pricing for the 2026 Samsung OLED Lineup
The pricing for the new OLED models is as follows:
Samsung S95H
- 55-inch: $2,499.99
- 65-inch: $3,399.99
- 77-inch: $4,499.99
- 83-inch: $6,499.99
Samsung S90H
- 42-inch: $1,399.99
- 48-inch: $1,599.99
- 55-inch: $1,999.99
- 65-inch: $2,699.99
- 77-inch: $3,699.99
- 83-inch: $5,299.99
Samsung S85H
- 55-inch: $2,499.99
- 65-inch: $3,399.99
- 77-inch: $4,499.99
- 83-inch: $6,499.99
The convergence of high-end OLED technology and the design language of “The Frame” suggests Samsung is targeting a broader audience that prioritizes both picture quality and aesthetic integration. The company’s continued focus on brightness improvements also underscores the growing demand for TVs that perform well in diverse lighting conditions.
