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Apple Launches Adaptive iPhone Grip, Prioritizing Accessibility

Apple has introduced a new iPhone accessory, the Hikawa Phone Grip and Stand, designed to improve usability for people with limited dexterity, grip strength, or single-handed operation. The $69.95 grip combines a stabilizing handle with a vertical or horizontal stand, attaching magnetically via MagSafe.

Designed with Diverse Users in Mind

The accessory’s design reflects direct input from people living with various disabilities. Its triangular silicone shape features curved ridges for secure holding and a central cutout that accommodates different grip styles. This makes it suited for those who use their iPhone with one hand or no hands at all.

Aesthetics and Limited Availability

The Hikawa Phone Grip and Stand is currently available in two colors: chartreuse (a greenish-yellow) and “crater” (a speckled gray). It’s a limited-time offering exclusively through Apple’s U.S. online store.

The Designer’s Vision

The grip’s creator, Los Angeles-based Bailey Hikawa, is known for her distinctive iPhone cases, often featuring bold colors and sculptural elements. This marks her first foray into MagSafe accessories. Hikawa’s designs stand out for their blend of functionality and unique aesthetics.

Part of a Broader Accessibility Push

This launch is the latest step in Apple’s wider commitment to accessibility, which earlier this year included new features like Braille Access for notes, Live Captions on Apple Watch, and head-tracking controls for iPhones and iPads.

Apple’s continued focus on adaptive technology demonstrates the growing recognition that accessibility isn’t just a niche market but a core design principle for inclusive product development. This accessory is a practical example of how tech companies can address diverse user needs directly through thoughtful engineering and design.

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